Industry-Leading Amazon & Retail Growth Agency
The Most Advanced Amazon & Retail Media Agency
GROWTH IN UNCERTAIN TIMES
We develop custom and sustainable strategies to drive business growth and profitability during volatile times and times of increasing costs.
Industry Leading Proprietary Technology
We’ve developed the most advanced, organic growth and competitive intelligence technologies, plus AI-powered campaign management.
COMPREHENSIVE & HOLISTIC
We take care of it all, from product setup to maximizing product listings, brand awareness and sales velocity, while always keeping an eye on profitability.
DATA-DRIVEN & SEAMLESS REPORTING
Marketplaces have become extremely complex and we make sure our clients have all the data they need, at their fingertips and in one place.
COLLABORATIVE & CARING TEAM
We are a passionate and dedicated team, and go above and beyond for our clients.
MULTI-MARKETPLACE MANAGEMENT
Our Unfair Technology
1.
AI Powered Campaign Management
2.
Feedback for On-page Management & Optimization Technology (FOMO)
3.
Custom Amazon & Retail Media Dashboards & Interface
4.
Competitive & Marketplace SOV Technology (Share-of-Voice & Rankings)
5.
Full Product Detail Page Monitoring Technology
6.
Real-Time Bidding Technology
Proprietary Amazon Technology
Amazon & Retail Media Strategy
Success in eCommerce requires a holistic and calculated strategy to grow your brand awareness, sales, and profit margins. Our team of experts develop bespoke strategies for your brand and products that encompass the spectrum of Amazon and Retail marketplaces, and if needed, all other digital media channels. We have the experience to take products from conversion-challenging to conversion-driving even in the toughest categories.
Brand Strategy
Product & Launch Strategy
Media Planning, Budgeting & Forecasting
SEO & Organic Ranking Optimization
Brand Strategy
Promotional Strategy
Inventory Forecasting
Beta Access & Testing
Product Page Upload & Optimization
Storefront, A+, and Creative Imagery/Design
1P and 3P Strategy
Our Digital Retail Network
Our Digital Retail Ecosystem
Organic Approach & Strategy
With rising cost of goods, freight fees, Amazon fees and more, success in eCommerce goes far beyond just advertising efforts and must be set on a foundation of sustainable growth. An organic strategy and framework has to be developed, implemented, measured and continuously optimized to drive your business into the next stages of growth. Our team of experts, backed by our industry-first Feedback for On-Page Management and Optimization (FOMO) Technology, understands and studies your products and target customers along with each marketplaces’ search algorithm for a complete approach to your SEO, while building a cohesive brand experience to establish consumer trust and drive new customer acquisition.
Account Setup
Product Strategy & Listing Optimization
Feedback for On-page Management & Optimization Technology (FOMO)
Review Generation
A+/Rich Media Optimization
Storefront Design
A/B Testing
Pricing and Promotions Strategy and Testing
Competitive Analysis
Multi-Marketplace Media
We take time to understand your brand, products, market demand, and competition to develop a custom strategy that will truly scale your eCommerce business. Whether it’s media planning & forecasting, non-brand and brand maximization, competitive conquesting, or dominating seasonal shopping periods like Prime Day, our data-backed Retail Media strategy maximizes advertising revenue across the world’s largest marketplaces.
Amazon
- Sponsored Product
- Sponsored Brand
- Sponsored Brand Video
- Amazon DSP
Walmart
- Sponsored Product
- Sponsored Brand Amplifier
- Walmart Connect – Display Advertising
Target, Best Buy, Instacart, and more
- Sponsored Product Placement
- Utilize API Partners such as Criteo or CitrusAd
Wayfair
- Sponsored Product
- Sponsored Shops
Influencer Media
Authenticity matters when marketing your business. Consumers trust influencers up to 2X more than advertising or social content from a brand and our influencer campaigns have helped clients greatly amplify brand awareness, create brand trust and drive product sales.. Direct Agents provides full service influencer campaign management, including influencer identification & selection, campaign & content strategy, approvals & review, contracts and payments, as well as reporting and optimization.
Strategic Ideation
Identifying Target Audience
Influencer Vetting, Selection, Contracts
Influencer Communication
Content Review
Oversee Campaign Launch
Paid Amplification
Reporting and Optimization
Our Work
Our Amazon & ECommerce Blog
Tips for Brands to Succeed on Prime Early Access Sale
We’ve all heard the rumors about this Fall Prime Day/Prime Fall Deal Event/Prime Day 2.0, but it’s now official: Prime Early Access Sale will now be on October 11-12th(!) and will offer yet another 48 hours of deals exclusively for Prime Members. With inflation at an...
Amazon Brands Can Now Email Customers via the Customer Engagement Tool
With Amazon being one of the most saturated marketplaces, brands need to set themselves apart from competitors and consistently engage with their consumer base. One of the easiest ways to do so is to opt-in and test every Beta program Amazon has to offer (and there...
Amazon Prime Day 2022 Results
Now that Amazon’s “biggest” shopping event in history has ended, Direct Agents has recapped the biggest wins and future learnings that brands can use to plan for Amazon’s next Prime Day scheduled in the Fall. While many predicted that Prime Day 2022 would pale...
Amazon Trending News: A Second Prime Day in 2022?
Amazon has quietly announced a second Prime Day for 2022 with what they’re now calling a “Prime Fall Deal Event”, a Prime-exclusive shopping event. Given what we know about the typical big event, Prime Day, this does sound suspiciously similar. While Amazon has not...
Advertising Tips for Prime Day 2022: Prepare Now to Win Big
This year, Prime Day will take place on July 12th and 13th. It’s important for Amazon sellers to develop their Amazon Advertising plan in advance, ensuring that ads properly run, convert, and grow brand awareness. Our team has compiled essential tips that will make...
Break Through Retail – Key Takeaways
ICYMI, here are our top takeaways from our second in-person event of the year, Break Through Retail Strategies for eCommerce Brands to Create New Opportunities. The Next Phase for Amazon Sellers - Megan Conahan, EVP at Direct Agents and Peter Shin, Partnership...