Amazon Update: Amazon recently announced that an Amazon FBA fuel and inflation upcharge will be starting on April 28th, 2022 for any orders that are fulfilled by Amazon (FBA). This will be a 5% fuel and inflation upcharge applied to all US FBA fulfillment fees. Amazon...
Amazon made some serious strides in 2021 to its advertising offerings, many of which rolled out throughout the last few months. A large majority of these changes can be seen directly in the advertising console but may not be overly overt. While tracking and...
Black Friday and Cyber Monday have officially come to a close this year. As many may have predicted, 2021 BF/CM have shown some unique trends due to supply shortages and holiday deals starting sooner this year. When comparing year-over-year trends for our clients...
The days until Black Friday and Cyber Monday are winding down, but there are still last-minute optimizations that you can make to maximize your Amazon performance during this peak sales period. Let’s dive into some quick tips! Ensure You Have a Deal! Use Coupons if...
The most coveted product by consumers across the globe, especially during the holiday season, isn’t a product at all — it’s a service. While most brands have their own D2C site, Amazon provides a level of convenience rarely found elsewhere in eCommerce, making it a...
Amazon recently announced its latest updates to paid advertising: brands can now reach customers with video ads in two new ways: As they browse product detail pages As they filter search results for products similar to yours Product and category targeting is not new...
We are proud to announce that Direct Agents is now listed in Amazon’s Partner Directory! As an agency with partner status from Amazon Advertising, Direct Agents demonstrates an industry-recognized understanding of Amazon advertising. Direct Agents looks forward to...
Within the last couple of months, Amazon Sponsored Display has quickly increased its capabilities and will most likely continue to grow its features. This means advertisers will have more customization opportunities and access to advertising tools that were previously...
Thank you for joining us for our Holiday Amazon planning webinar! In case you missed it, or if you want to rewatch it, please see our recap and videos linked below. Don’t Sacrifice Brand Awareness for the Sake of RoAS Brand awareness is just as important to business...