by directagentdev | Jun 28, 2022 | Marketing Strategy
On February 16th, Google announced a multi-year privacy initiative to build the Privacy Sandbox on Android. Google first launched its Privacy Sandbox for Chrome in the summer of 2020 with mixed results. The goal of the next phase in this initiative is to introduce...
by directagentdev | Jun 28, 2022 | Marketing Strategy
The new fully automated Performance Max campaign has been launched across eCommerce clients at Direct Agents over the past month. The campaign encompasses multiple areas including Youtube, Display, Discovery, Gmail, and Google Maps. By targeting audiences based on...
by directagentdev | Jun 28, 2022 | Trends
YouTube is the second most engaging website globally and in the US alone, 81% of adults utilize it, making it the most widely used online platform. Diving into 2022, it is more vital than ever to focus on creating strong creative assets and strategies for this...
by directagentdev | Jun 22, 2022 | Google
Google announced that on July 1, 2023, standard UA (Universal Analytics) will no longer process data. For Google Analytics 360 users, the end date will be October 1, 2023. So what does this mean for advertisers? Essentially, those who have not yet made the leap to...
by directagentdev | Jun 22, 2022 | Amazon, Events
ICYMI, here are our top takeaways from our second in-person event of the year, Break Through Retail Strategies for eCommerce Brands to Create New Opportunities. The Next Phase for Amazon Sellers – Megan Conahan, EVP at Direct Agents and Peter Shin,...
