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Google Announces October 2022 Spam Update

Google Announces October 2022 Spam Update

Google’s Latest SPAM Update Announced On Wednesday, Google took to Twitter to announce that it started rolling out its new October 2022 Google Spam Update.  This new Google algorithm update should be completely rolled out in a week.  By that time you should be able to...

A Guide to Google’s “Helpful Content Update”

A Guide to Google’s “Helpful Content Update”

As a search engine, Google’s main goal is to match users with content that’s relevant to their search. Over the years Google has made strides toward providing more relevant and tailored results through the implementation of algorithm updates. The latest step towards...

Goodbye Universal Analytics … Hello GA4!

Goodbye Universal Analytics … Hello GA4!

Google announced that on July 1, 2023, standard UA (Universal Analytics) will no longer process data. For Google Analytics 360 users, the end date will be October 1, 2023. So what does this mean for advertisers? Essentially, those who have not yet made the leap to...

Google Marketing Livestream 2022 Highlights

Google Marketing Livestream 2022 Highlights

Have you heard that Google Marketing Live has returned in-person? Google came back full force with its exciting live stream featuring advertisers and an audience full of energy. For those who missed it, there is no need to wait. You can watch the recording on-demand...

The Google Ads 3 Strikes System

The Google Ads 3 Strikes System

The dust is starting to settle after Google’s announcement of its new “Three Strikes” system for ads that violate certain policies, but brands and advertisers still have concerns. One day, you see an email from Google Ads saying you violated one of the rules within...

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