HUBBLE CONTACTS
Case Study
THE CHALLENGE
Hubble, a leading contact lens and eyewear brand, tasked the Direct Agents team with scaling revenue from paid search following the pause of paid social channels. The goal was to increase acquisition from Brand and Non-Brand campaigns by 15%.
How we did it
Retargeting audiences were diversified to increase overall campaign traffic and push new users down the funnel.
Implemented Konami AI (DA’s proprietary automated bidding technology) across campaigns to improve efficiency and scale.
Focused on growing international campaigns through a new Smart Shopping campaign and Dynamic Search Ads once value was proved in testing regions.
Restructured all Non-Brand campaigns to improve keyword grouping, growing brand presence across our most direct competitors.
Results
We were able to effectively scale the client’s growth and beat our goal to increase subscriptions by ~20%.
+22%
Acquisition Volume
International Growth
+30%
Non-Brand Growth
+36%
“I love the team and appreciate their perseverance. It feels like they are in the trenches with me which is really important.”- Client Testimonial
+22%
ACQUISITION VOLUME
+36%
NON-BRAND GROWTH
+30%
INTERNATIONAL GROWTH
