Luxury intimates brand

Case Study


A luxury intimates brand experienced competitive disruption from digitally native newcomers. The goal was to reach a wider, younger audience across four of its properties within the US and Canada.


Paid Search / Identity / Strategy

How we did it

Reworked Wacoal’s martech and tracking ecosystem and employed a ground-up approach to systems implementation

Enabled a 1st party data collection and activation strategy in the form of a Customer Data Platform (CDP)

Implemented robust Paid Search campaigns to maximize on branded campaigns and capture new users trickling in from top-funnel Social and Display campaigns



Increase in revenue generated by all paid media campaigns Q2 YoY

Increase in revenue generated by social media campaigns YoY, at a 361% return



ROAS (450% TY vs 400% LY), due to the synchronous strategy between all paid media and collaboration with the demand team


Month of YoY Growth on Amazon


Month of YoY Growth on Amazon


Engagement Rates from Future First Studio creative