CONTENT HUB
A collection of original content from our agency teams.
Direct Agents Named to Crain’s 2022 Best Places To Work in NYC
We’re proud to announce that Direct Agents was named one of Crain's Best Places To Work in NYC for the 5th consecutive year! The 2022 award recognizes leading organizations for their exceptional workplace culture and perseverance through adversity in a post-pandemic...
Fall 2022 Conferences Roundup
At Direct Agents, we foster professional growth through dynamic learning experiences. By attending external conferences, our employees are able to grow their industry knowledge, learn directly from industry leaders, and improve their networking skills on a greater...
Why Elon Must Make Nice with Advertisers
This article was written by Jackson Richards, VP of Strategy at Direct Agents. Twitter has always been an anomaly in the social media landscape. Despite being a significantly smaller platform (Facebook has 10x as many daily active users as Twitter, and even...
Apple Search Ads (ASA): How to Leverage the New Ad Placements to Your Advantage this Holiday Season
Just in time for the holidays, Apple launched a whopping two new ad placements within the App Store. While the mobile App Store has played a huge part in driving mobile engagement, Apple ads up to this point have been limited, to say the least. However, with new...
Google Announces October 2022 Spam Update
Google’s Latest SPAM Update Announced On Wednesday, Google took to Twitter to announce that it started rolling out its new October 2022 Google Spam Update. This new Google algorithm update should be completely rolled out in a week. By that time you should be able to...
Illuminate Launch Party
On Thursday, October 20th 2022, the Direct Agents team hosted our clients, partners, friends, and fellow team members at the Acceleration Hub – our NYC headquarters – in celebration of the launch of Illuminate magazine, Vol. 5. Illuminate is our in-house publication...
AdWeek 2022: Recap
Advertising Week is a global marketing and communications summit that brings together leaders and innovators from across the marketing, advertising, technology, and culture industries. This year’s New York event centered around the theme of “Celebrating the Confluence...
Direct Agents Named International Growth Finalist for the Google Premier Partner Awards
Direct Agents is proud to be a part of a select group of digital specialists called Google Premier Partners. Google Premier Partners are acknowledged for maximizing campaign success for clients, driving growth by amplifying brand campaigns, and demonstrating Google...
Monthly Marketing Memo Recap
Created by Direct Agents EVP Megan Conahan, the Monthly Marketing Memo is a monthly newsletter that breaks down the latest trends and news across the marketing landscape. As a 17-year veteran in the marketing industry, Megan has successfully consulted with fortune...
CRO Testing For The Holidays: How and What To Test During Peak Shopping Season
As we enter the 4th quarter of the year, companies around the world are readying their marketing campaigns, their best creative, and their much anticipated end-of-year promotions. Retailers are gearing up to grab the attention of shoppers, who, in the months of...
Google Announces 9 New Features and Tools for Shopping in Search
New Google Search Features and Tools for Shopping During their annual Shop On 22 event, Google announced that it is making changes to how users can interact with Google Search with 9 new tools and features for shopping. These announced updates put emphasis on the...
Tips for Brands to Succeed on Prime Early Access Sale
We’ve all heard the rumors about this Fall Prime Day/Prime Fall Deal Event/Prime Day 2.0, but it’s now official: Prime Early Access Sale will now be on October 11-12th(!) and will offer yet another 48 hours of deals exclusively for Prime Members. With inflation at an...