YouTube is the second most engaging website globally and in the US alone, 81% of adults utilize it, making it the most widely used online platform. Diving into 2022, it is more vital than ever to focus on creating strong creative assets and strategies for this...
The new year is a wonderful time to reflect on not only the past, but what lies ahead. 2021 was a year full of unique learnings and challenges within the marketing industry. Here’s what DA leaders across disciplines anticipate going into 2022. Jackson Richards, VP of...
Facebook and Instagram have typically been top of mind for marketers’ full-funnel holiday planning, but with the rise of e-commerce capabilities across newer social media platforms, consumer perception of social issues, and the recent platform outage, is this the...
Tis’ the season for holiday planning! Although the end of summer doesn’t seem synonymous with holidays, brands across e-commerce sites need to plan now to be prepared for a Q4 that will be far from ordinary. Shifting consumer shopping behaviors as a result of the...
Thank you for joining us at “How to Win Holiday 2021: Not Your Average Q4"! In case you missed it, or if you want to rewatch, please see our recap and video linked below. Watch the full session here Conquering the Curve: Staying Ahead of Consumer Behavior Trends – ...
Across all industries, there is a stark gap in the demand for inclusive advertising and the volume of diverse ads. Over 70% of consumers expect brands to promote diversity and inclusion, while only 41% feel represented in ads. Simply diversifying casting within...
Podcasts have become more popular than ever before for consumers, for content creators, and now, for advertisers. Over the past decade, this medium has experienced enormous audience growth, with listenership in 2020 surpassing 100 million for the first time. With more...