Earlier this month, our team ventured into the Coachella Valley to soak up some sun and take a pulse check on where the marketing industry stands on some key issues. While we missed Billie Eilish, Harry Styles, and the Coachella lineup, we picked up on some of the...
For many advertisers, connecting with their target audience is becoming increasingly more complex. No, we are not just talking about the multitudes of devices, platforms, preferences, data sources, and creative types (to name just a few). Today’s consumer wants the...
Want to know how to get a digital marketer’s attention? Tell them you can take their most valued audience, and be able to grow it two, heck, three times its original size. This isn’t a magic trick, though its effects can certainly seem to be. The solution is quite simple actually; it’s called Lookalike modeling.