This month, I got the opportunity to attend the Asians In Advertising inaugural AIA Summit “Breaking Barriers.” Asians in Advertising (AIA) is a non-profit organization that strives to develop a free community, create opportunities, and help elevate Asians to higher...
Across all industries, there is a stark gap in the demand for inclusive advertising and the volume of diverse ads. Over 70% of consumers expect brands to promote diversity and inclusion, while only 41% feel represented in ads. Simply diversifying casting within...
Thank you for joining us at The Next Frontier! In case you missed it, or if you want to rewatch any of the sessions, please see session recaps and video links below. Culture & Relevance: Purpose Driven Marketing in the Digital Ecosystem Consistency is crucial....
When considering the potential impact of discrimination on society, sexism in digital campaigns would be one of the last thoughts. In many ways, digital ads have been at the tip of the spear of advertising democratization. While large investments can carry firms a...