How do you Repair a Damaged Online Reputation?
|September 25, 2012||Posted by Ashley under Uncategorized|
The following is a guest post…
How do you repair a damaged online reputation?
Reputation is key. Whether you’re running a large business or a small shop, your reputation is what carries your name so your Facebook privacy may be an issue.
This is even more important online. If you’ve been given a bad reputation, this can often come to haunt you and your business if you don’t take the right steps. Considering that many people often research companies, or search them via a search engine quickly, your online reputation may be one of the first things they see; maybe even before they see your actual website.
If this is the case, then you need to take active steps to repair and restore your online reputation if it has been damaged. To this end, here are a few techniques you can try to actively repair the damage caused to your company.
Direct To the Source
Depending on the nature of your business, you might be able to find key websites or areas where your bad reputation is coming from. Review sites, for example, will often mark businesses in various categories. In many cases, this is by members of the public, actively reflecting your customer service.
In any case, if you find such a site that may be damaging your reputation, the best course of action is to talk with the site or reviewers in question to work out a solution. Often a sample of your latest product, or demonstrate your new and improved customer service. A lot of these people are disgruntled past customers. They aren’t going to come back and change their reviews unless you take active steps to encourage them, such as apologising for their past experience with your website or company.
Additionally, you can also further promote your company to counter balance the bad reputation. By promoting and advertising, you can gain access to whole new markets and audiences. These people may be unaffected by your previous reputation, but it also gives you a host of potential new customers who may restore your reputation with their personal experience.
There are many ways to promote. Whether it is through simple advertising, local websites or the intuition of social media, you can find an easy way that relates to the nature of your company.
Finally, revamping your company’s image can often be effective. A new logo or website shows a new direction for your company. Combine this with talking to old customers about their negative experiences, and you can easily demonstrate that the customer service they experienced has changed. With any luck, their opinions should change, too, leading to better reviews and experiences online.
Improving your business reputation online can be extremely difficult if you have suffered from a negative review or a concentrated attack from a malicious source. Until now making changes has been difficult to implement, but if you are worried about your business reputation online, a new insurance policy may be of interest. The social media insurance by ALLOW, a London based information privacy company, has been designed to safeguard against the risks of suffering from a bad business reputation online.
One of their key services when professional reputational damage is sustained is that they will work to delete offending content where possible or they work to suppress misrepresentative material on the web.